Performance, automated.
Not just knowing the platforms' AI features, but building my own agents, triggers and bots on top of them. AI does the heavy lifting; a human still owns the judgement.
Four things that watch the account for you
Automated triggers
Rules that act the moment pacing, spend or performance moves outside its normal range, instead of someone noticing at the end of the week.
AI agents
Agents that audit search terms, product feeds, landing pages and conversion tracking, and come back with what to change and why.
AI bots
Bots that answer reporting questions on demand, in Slack or email, so nobody waits for the next report to know where things stand.
Automated reporting
Daily health checks and dashboards built and delivered automatically, with issues flagged the same day and the fix attached.
Traditional performance vs
AI-driven performance
Traditional performance
- Bids and budgets adjusted by hand, once a week
- Reports pulled manually and read days later
- Search terms and feeds reviewed when there's time
- Problems spotted after the money is spent
- Anomalies found by someone scrolling a dashboard
- Platform know-how, but nothing automated on top of it
AI-driven performance
- Smart Bidding fed clean, server-side conversion data
- Automated triggers that act on pacing, spend and performance anomalies
- AI agents that audit search terms, feeds and landing pages
- AI bots that answer reporting questions on demand, in Slack or email
- Daily health checks and dashboards, built and delivered automatically
- Issues flagged the same day, with the fix attached
Want to talk? Say hello.
A role, a collaboration, or a conversation about paid media and AI.