I'm Taranjeet, a paid media leader shaping growth strategy across a varied client portfolio. I connect commercial goals with the right media investment, measurement and execution, whether the priority is generating qualified leads, growing ecommerce revenue or improving marketing efficiency. I also care about what happens behind the campaigns.
I work across tracking and measurement, from Google Tag Manager to server-side tagging and Conversions APIs, to give teams more reliable data for their decisions. And I build practical AI workflows that reduce repetitive tasks and give people more time for the work that needs their judgement.
Experience across every kind of vertical
Every one starts the same way: fix the measurement, agree the objective, then optimise towards it.
Over the last two months, an ecommerce brand brought in 40% more revenue than the same period last year, with conversion rate up almost 80% and ROI holding steady. On Meta, a creative breakthrough finally connected with the audience. On Google, I segmented the products, restructured the campaigns, acted on early signals to capture demand, and improved feed quality for maximum presence across Shopping and Performance Max.
Budget reallocation, audience segmentation, creative testing and closer alignment between ads and landing pages. For one dental client, we doubled spend, bookings grew with it, and the practice won a bigger share of its market.
I introduced tests of hooks, formats, messages and calls to action, then used the findings to brief stronger creative iterations, so every new round of creative started from evidence rather than guesswork.
Not just knowing the platforms' AI features, but building my own agents, triggers and bots on top of them. AI does the heavy lifting; a human still owns the judgement.
Every paid media problem, mapped. Linked notes that take you from what you see on the dashboard to why it's happening, how to prove it and what to fix.
Whether it's a role, a collaboration or just a conversation about paid media and AI, I'm always happy to chat. Drop me an email, or leave your details and I'll get back to you.
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